Branding has been the focus for the last couple of weeks since I wrote part one.
One of the toughest clients a designer can face is themselves! So, I have tried to approach this as I would any other job and forget that I am my own client.
As a start, I created and filled in my own project brief which helped focus my thoughts on who I am, who I want to target and the best ways to portray my personality. This will all come in useful later when developing new content for the site.
Checking out the competition
The next stage was the ‘Competitive Audit’ where I spent time developing a list of websites by other freelancers and design agencies so I could really get an idea of which direction to head in. I developed 2 questionnaires for each of the competition, one to be filled in by Users (people who could be prospective clients) to discover what they like and dislike about the sites. The second form was for myself to make notes regarding what I thought worked and didn’t.
It’s time for a revamp of the Cheshire Designer website and I thought I would document the process here. To begin with this will be a brief overview of the reasons and preparation work taken place so far.
I plan this to be a series of blogs written at the same time as updating the website–so if you are reading this in the future, you have probably already seen the final results of this adventure. If you have stumbled across this as I work on the web development, then please join me for the journey.
Why change the website?
The current site was always a way of learning the basics of responsive web design. I wanted to create a site that looked neat, loaded quickly and was responsive. I think I succeeded fulfilling my initial brief and learnt a lot, but a timely comment from a friend made me realise a few things too. Continue reading “Redesigning the Website. Part one.”