Branding has been the focus for the last couple of weeks since I wrote part one.
One of the toughest clients a designer can face is themselves! So, I have tried to approach this as I would any other job and forget that I am my own client.
As a start, I created and filled in my own project brief which helped focus my thoughts on who I am, who I want to target and the best ways to portray my personality. This will all come in useful later when developing new content for the site.
Checking out the competition
The next stage was the ‘Competitive Audit’ where I spent time developing a list of websites by other freelancers and design agencies so I could really get an idea of which direction to head in. I developed 2 questionnaires for each of the competition, one to be filled in by Users (people who could be prospective clients) to discover what they like and dislike about the sites. The second form was for myself to make notes regarding what I thought worked and didn’t.
Have you ever felt that you have run out of creative energy and the daily work of a jobbing designer with tight deadlines is just grinding out the same rushed layout over and over…repeat…repeat?
I have for a long time, but recently had a couple of requests for illustrations and you know what? I thoroughly enjoyed them! I was reminded of when I was a child and would spend days lost in my drawing with my tongue sticking out (a habit I have when concentrating and in the zone!), oblivious to the world around me and time passing.