Branding has been the focus for the last couple of weeks since I wrote part one.
One of the toughest clients a designer can face is themselves! So, I have tried to approach this as I would any other job and forget that I am my own client.
As a start, I created and filled in my own project brief which helped focus my thoughts on who I am, who I want to target and the best ways to portray my personality. This will all come in useful later when developing new content for the site.
Checking out the competition
The next stage was the ‘Competitive Audit’ where I spent time developing a list of websites by other freelancers and design agencies so I could really get an idea of which direction to head in. I developed 2 questionnaires for each of the competition, one to be filled in by Users (people who could be prospective clients) to discover what they like and dislike about the sites. The second form was for myself to make notes regarding what I thought worked and didn’t.
It’s time for a revamp of the Cheshire Designer website and I thought I would document the process here. To begin with this will be a brief overview of the reasons and preparation work taken place so far.
I plan this to be a series of blogs written at the same time as updating the website–so if you are reading this in the future, you have probably already seen the final results of this adventure. If you have stumbled across this as I work on the web development, then please join me for the journey.
Why change the website?
The current site was always a way of learning the basics of responsive web design. I wanted to create a site that looked neat, loaded quickly and was responsive. I think I succeeded fulfilling my initial brief and learnt a lot, but a timely comment from a friend made me realise a few things too. Continue reading “Redesigning the Website. Part one.”
I’ve recently taken a break from character work to explore more about perspective drawing to help with the creation of final portfolio pieces. Throwing myself into a few new (and old) books, I thought I’d discuss my impression of them with some mini reviews.
My main reason for taking up the pencil again was to help with my 3D work. I love character animation and really would enjoy creating an animated short…I’ve never been happy with any characters I’ve designed though.
So, my plan started with picking up Creating Characters with Personality by Tom Bancroft. Overall, a very useful book that I’ll review in detail another time. One thing I like is that–as you work through the book–you build your own cast of characters for a fictional animation, so you learn by doing.
Shortly after, I was asked to create an illustration of some cartoon Elephant Santas for a charity fun run and, although this wasn’t used, this was my chance to put my new knowledge into practice for the first time!
Have you ever felt that you have run out of creative energy and the daily work of a jobbing designer with tight deadlines is just grinding out the same rushed layout over and over…repeat…repeat?
I have for a long time, but recently had a couple of requests for illustrations and you know what? I thoroughly enjoyed them! I was reminded of when I was a child and would spend days lost in my drawing with my tongue sticking out (a habit I have when concentrating and in the zone!), oblivious to the world around me and time passing.