Redesigning the Website. Part two.

Branding has been the focus for the last couple of weeks since I wrote part one.

One of the toughest clients a designer can face is themselves! So, I have tried to approach this as I would any other job and forget that I am my own client.

As a start, I created and filled in my own project brief which helped focus my thoughts on who I am, who I want to target and the best ways to portray my personality. This will all come in useful later when developing new content for the site.

Checking out the competition

The next stage was the ‘Competitive Audit’ where I spent time developing a list of websites by other freelancers and design agencies so I could really get an idea of which direction to head in. I developed 2 questionnaires for each of the competition, one to be filled in by Users (people who could be prospective clients) to discover what they like and dislike about the sites. The second form was for myself to make notes regarding what I thought worked and didn’t.

Those amazing, creative freelancers!

Continue reading “Redesigning the Website. Part two.”

Affinity Designer review

Affinity Designer has garnered a lot of interest in the design world and after finishing my first illustration and design project, I can see why.

Heres my little review of the vector drawing programme, which is part of a planned suite of professional-level applications containing Designer, Photo and Publisher. Continue reading “Affinity Designer review”